Big Brother: Week 4

I also think that Super TV account has oversimplified the '600k boost from ITV1' aspect.

If you look at the figures I've posted in the ratings thread, on ITV2 the lowest % share BB has had has been 10.2%. Then it drops to 5.4% for ITV2 when it was also shown on ITV1? Clearly a lot of the same audience just decided to watch on ITV1 instead.

If it had only been shown on ITV2, I think we can safely assume that the majority of that 769k audience on ITV1 would have watched on ITV2 instead - particularly for the most hyped episode so far. So the real 'boost' from ITV1 is small indeed.
 
Finally watched the episode in full, GLORIOUS! Can’t wait to watch the rest of the group spiral!
 
Olivia's face of realisation that her whole clique was hated was fun.

It's a shame about her associations because she's quite a fun housemate.
 
She was on the up a week ago! Could’ve made it to the final, but she’s surely toast now.
 
Fully up for a Trish win now, I can’t bear anymore of Jordan’s love triangle, and as much as I love Yinrun, TRISH has done more to DESERVE the crown.
 
My ideal exit order.

Tom
Olivia
Jenkin
Chanelle
Matty
Jordan
Henry (who would’ve thought I’d want the Tory to be the TOP GAY)
Noky
Yinrun
Trish
 
I’d go for..

Tom
Jenkin
Henry
Noky
Matty
Olivia
Chanelle
Jordan
Yinrun
Trish
 
MAFS has been doing some extraordinary figures for E4 this series. I'm not sure that shoving Big Brother onto ITV1 one(?) night a week is the best way to try and counter that, and it feels like a bit of a panicked strategy from them.

If it's doing okay on ITV2, just leave it there and maybe be a bit cleverer with the scheduling next time. If they want it to be an ITV1 show, they need to commit to regularly showing it there. It feels like by doing what they did last night, they've ended up unnecessarily generating negative headlines for what has otherwise been a solid - albeit not spectacular - return.
 
I think part of the problem is that ITV fucked themselves over with the rugby world cup. I was reading a while back that there were at least a few shows (I remember Jonathan Ross was one of the ones mentioned) which should have returned but didn't because of it. So now ITV have holes in the schedule to fill.

So they have bunged it on ITV1, got an audience I imagine would be about a third of what It'll Be Alright On The Night would have got, and cannibalised their own ITV2 audience.

I do think part of the reason they have done it is to try and wrestle back some of the headlines from MAFS. I don't suppose not even being the highest rating reality show in its own timeslot is a great look for BB.
 
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The ITV1 tactic is ridiculously stupid. I bet it would have pulled in not that much less if they'd just left it on ITV2 and then ITV1 could have had something else on. What is the point in showing the same show on two channels concurrently?!
 
To be 100% honest I blame the low viewing figures on BROKEN BRITAIN.
 
It’s interesting how every time we purge the evil housemates, someone else steps in to fill the void, and ends up cracking the spitefulness up a notch. Farida and Kerry seem pretty harmless in retrospect. I fear an as yet unforeseen level of WICKEDNESS is brewing in Tom and Olivia.
 

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