It's hard not to sound a bit PO-FACED, but I just think it encapsulates every disdainful, arrogant, xenophobic attitude the UK has towards the Eurovision song contest. "This is a load of tat that isn't worthy of our attention so let's just send a load of absolute tat and those ker-azy Europeans will go nuts!
There is absolutely nothing of value in the song. The tune and lyrics could have been written in 5 minutes (and probably WERE) and the gay innuendos are just the worst kind of tacky. Scooch themselves didn't care one iota about the Contest, they probably still think they lost because of politics. I don't buy the "it's just a bit of fun" argument because there is absolutely no fun to be found in this song. It's a song written by people who hate Eurovision, for people who hate Eurovision, and the kind of people who like it are generally massive twats. (RB excluded, I'm just assuming he's blinded by Scooch's former glories).