Lorde - “What Was That” + Album #4

[Suedehead]

finally a bit of ENTHUSIASM! yes it's a bit Lorde on autopilot but since when was THAT a BAD THING

Since forever but then I guess I’m just not a Lorde person

 

[Devil]

Oh that’s rather good

 

[ZjermGiraffe]

This would be so much better without Lorde. Her vocal is very off-putting and makes me genuinely uncomfortable.

 

[funky]

The whole thing is just… there.

Not really worthy of getting the spotlight on NMF if you ask me.

 

[C’est la VoR]

It’s fine, and I continue to root for her, but I do miss the Lorde who made gorgeous songs like Team and Writer in the Dark instead of wanging on about how cool it is to be filthy rich and stoned all day.

 

[La Peneloupée monte le son]

Debut at #6 on UK Spotify yesterday and #3 on US Spotify. Looks like a hit!

 

[Devil]

That’s pretty good, especially for a Thursday.

Green Light was a hit but did seem quite frontloaded, so will be interesting to see how this holds.

 

[POP!]

#5 global, #1 usa

 

[POP!]

The US streams are rather surprising- she hasn’t had a major hit here since “Team”. “Green Light” had a decent first week but came and went after less than 10 weeks. “Solar Power” only charted for 1 week.

 

[La Peneloupée monte le son]

So ready for the second Lorde #1

 

[KC 🦋]

Happy for her. I'm sure I'll like other tracks.

 

[funky]

That is a surprise. Has she been doing much in the social media world between albums?

 

[La Peneloupée monte le son]

Not much, but Girl So Confusing was probably the ideal boost for her profile. And Melodrama has stayed powerful on the streams.

 

[old spice]

LOVE THIS!

 

[Ich Carniva-la-la-la]

The US streams are rather surprising- she hasn’t had a major hit here since “Team”. “Green Light” had a decent first week but came and went after less than 10 weeks. “Solar Power” only charted for 1 week.

The power of the Washington Square Park promo!

 

[Joseph]

 

[KNT]

She's got her entire x-russy out.

 

[Pipo]

VAG SUMMER !

 

[funky]

Tell me that’s not the album cover

 

[jivafox]

 

[Jark]

I love it!!

 

[FetchFugly]

I'm not completely wild about the single but Fabiana Palladino and Dev Hynes contributing to the album is very interesting.

Also she isn't flogging an empty CD box this time

https://uk.lorde.store/products/virgin-cd-clear-disc

 

[octophone]

Fuck my hat, now THAT'S an album cover. It's almost a logical extension of the last one, given that we were only a sunbeam away from the outside.

 

[Apo-KANT!]

That is a surprise. Has she been doing much in the social media world between albums?

Both her (and Haim) are working with Charli’s longtime creative and marketing BFF in terms of promotion.

The Washington Square appearance very much followed the Brat “make it feel like an unmissable event” approach.

 

[Ich Carniva-la-la-la]

I love it!!

I DON’T GET IT?!

 

[Ich Carniva-la-la-la]

No, really what is that?

 

[Ich Carniva-la-la-la]

has she shoved a polaroid picture in??

 

[Joseph]

It’s her belt buckle and zipper and button from her pants lol

 

[Ich Carniva-la-la-la]

oh.

 

[Ich Carniva-la-la-la]

 

[octophone]

It's the IUD that's garnered the attention in the US.

 

[KC 🦋]

Is it stunning and brave though?

 

[octophone]

I kinda love it. I assumed it was for another single but as an album cover, that's immense.

 

[Joseph]

It's the IUD that's garnered the attention in the US.

Oh hell I didn’t even see that

 

[C’est la VoR]

So ready for the second Lorde #1

You might have to add a number. Goes in at #11.

 

[Ha-lucy-nation]

It's the IUD that's garnered the attention in the US.

S-I-S! I-U-D! Stay in school! Cause it's the best!

 

[Jark]

new at 36 on the hot one honey



her first top 40 since Green Light (which surprisingly to me peaked at #19)

 

[Joseph]

 

[Jark]

loved her dress and strapless bra top. don't want to speculate but feels like a non binary announcement is coming? good for her/them if so.

 

[Pipo]