When asked why he thought the album didn't previously come out RedOne said "Her last one never came out because it was collecting hamburgers, like fast food. One from McDonald's, one from Burger King, and so on. It tasted good, but it wasn't consistent."
"Honestly, Jimmy, if you want me to do it you gotta just trust me and let me do it, let me do a body of work and not chase a single" He was like, 'Absolutely, you go and create magic and create a style and everything. That's what we did. I think we created a new sound for Nicole Scherzinger that fits her, that really represents who she is, and you're gonna be impressed when you hear it."
—RedOne on the process of working on the album's sound and influence
I guess he tried.