Yeah I think their main problems have been
1) Announcing the winter fuel thing months before the full budget, allowing it to run and run with basically zero counter-narrative
2) Making their whole vibe so bloody MISERABLE. I understand that they’re going for a ‘the grown ups are back in charge’ narrative, but they’ve totally over-egged it. They encouraged people to vote for CHANGE and now their whole message seems to be ‘Sorry, everything’s fucked. Deal with it.’ It’s actually obscured some of the pretty significant wins they have had (breaking most of the union deadlocks, for example) and basically handed control of the narrative to their critics.